- SCRATCHPAD 13M CRAFT VENTURESSAWERSVENTUREBEAT HOW TO
- SCRATCHPAD 13M CRAFT VENTURESSAWERSVENTUREBEAT SOFTWARE
We’ve developed real trust and alignment such that the process for this round transpired over three text messages. We’re excited to deepen our partnership as we continue to build the first revenue team workspace and cement our leadership in this rapidly growing category.
SCRATCHPAD 13M CRAFT VENTURESSAWERSVENTUREBEAT HOW TO
SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT HOW TOįreelance Writers: How To Pitch Crunchbase News. Scratchpad, a startup building a more intuitive workspace for sales teams, raised $13 million in a Series A round led by Craft Ventures. Ĭo-founders Pouyan Salehi and Cyrus Karbassiyoon started the company after they previously built products for the sales space. The pair most recently co-founded PersistIQ, a startup focused on outbound sales. “It’s a space we know well, it’s a problem we know well,” Salehi said. We sat down with a handful of sales teams and shadowed individual account executives.” “But a lot of folks, even us for years, overlooked the (account executive) experience. Part of the problem is the disjointed way account executives tend to work, with their collaboration workspace consisting of Google docs, notes, spreadsheets, calendars and other tabs all separate from their customer relationship management system. Scratchpad can be installed as a Google Chrome plugin or as a web application. It connects to Salesforce 1 and provides an interface where sales professionals can keep all their notes, process workflows, spreadsheets and tasks. “Our view is that there’s an entire workspace layer that lives on top of the database, which is Salesforce, which can be really meaningful,” Salehi said. The company has thousands of weekly active users across hundreds of companies, according to Salehi, and the new funding will be used to make the product better and faster.
Scratchpad currently has a team of 11 people and will likely double or triple its headcount by the end of the year, Salehi said. When Scratchpad was first rolling out its product, retention was the focus, Salehi said, because when account executives find a sales tool that works, they tend to stick with it.
SCRATCHPAD 13M CRAFT VENTURESSAWERSVENTUREBEAT SOFTWARE
SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT SOFTWARE.SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT HOW TO.What the paid tiers provide is a way to bring all this data together and get a bigger-picture view of what's happening on the sales team, and it helps ensure that people are using Salesforce because the data in Scratchpad links to the Salesforce database automatically. Scratchpad gives them an interface like a spreadsheet or notes application that they are typically using to hack together a workflow, but with a direct connection to Salesforce. They are essentially databases and even with a visual interface, it doesn't really match up with the way they work. Traditionally, sales teams don't like the tools that are thrust upon them. This approach of getting the end users involved early allows them to gain traction with members of the sales team before approaching management about paid versions. The bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies. He says that lead investor David Sacks, who has built some successful startups himself, really got what they were trying to do, and the deal came together fairly easily. We had plenty of runway, but we started to see a lot of bottom-up user growth, this bottom-up motion just really started to take hold," Salehi told me.
"To be honest, it actually wasn't on our radar to raise again so soon after we raised what I consider a substantial seed.
Co-founder and CEO Pouyan Salehi says that he wasn't really looking to add capital, but the investors understood his vision and the money will help accelerate the product roadmap. The company has now raised a total of $16.6 million, including the $3.6 million seed round we covered in October. Today, it announced a $13 million Series A led by Craft Ventures with participation from Accel. Scratchpad is an early-stage startup that wants to make it easier for sales people to get information into Salesforce by placing a notation layer on top of it.
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